Blog Entry 5 advertisement

Clearasil cleanser for your skin. The advertisement was on a commercial. What sticks out in my mind about this particular commercial and product is the way they made it look like the product works so well for everyone .The young man stands up in one of his classes with a large audience and says “I know public speakers use tricks to help them relax. If you need to, picture me naked.” He then turns to his neighbor (a girl), and says “You too”.  At the end, it shows the young man in the bathroom with his Clearasil products. The narrator of the commercial said at the end, “Clearasil may cause confidence”. Although the commercial was only 32 seconds, it did a fine job persuading its audience to buy the product.  It basically was showing how Clearasil works very well on the skin and prevents breakouts and makes people feel confident in their own skin.  The young man had the confidence to stand up in front of the class and make a complete fool out of himself. The reason I remembered this advertisement so well was because it wasn’t completely over-done. It was short, sweet, and right to the point.  A pretty girl advertising a facial cleanser normally does not do it for me! Although it may have over exaggerated just a little bit, it creatively persuaded its audience to buy the product, or at least think of buying it. There are many products I see advertised that I do not even think twice about purchasing. This commercial made me think twice. Also, I myself use cleansing products for my face so I remember being interested in the commercial. I thought to myself, “Oh, maybe I will try this product when I run out of my Cetaphil”.  It turns out, I did try it, but it unfortunately was not as good as I thought!  I will continue to use Cetaphil but the Clearasil Company makes persuading advertisements!